Thinking Like Google
When creating quality content, one of the first things to consider is what will Google consider quality? Google is constantly making efforts to enhance their search results – this means providing more quality and informative content that will be beneficial to searchers.
This is where quality content can become a bit tricky.
What do your consumers want to know? If you are unsure of this answer, there are some ways to find out:
- Ask customers coming into your store.
- Find out where your audience is on social media and then join the conversation.
- Ask for suggestions about topics via email or on your website.
The key to providing value is to find out what your customers want to know.
Helpful Tip: Create blog posts about commonly asked questions or a service that is new. These types of posts will help increase your SEO and show Google that you are providing answers to the questions your consumers have.